Inspired by CNET Group’s legendary product testing and editorial rigor, The Lab is an after-hours playground for people who make tech tick. Sponsored by H&R Block and Acer, The Lab pulls back the curtain and invites attendees to step directly into the pulse of tech culture, offering a hands-on, high-energy experience that is as smart as it is unforgettable. The Lab will feature an electrifying musical performance alongside interactive, future-facing brand activations designed to echo CNET Group’s spirit of experimentation. Immersive visual environments, shifting lightscapes, and fast-motion playback will transform the venue into a chamber of creativity, where guests become both subjects and scientists in the storytelling of modern tech. Set against the excitement of CES, The Lab is designed to ignite curiosity, spark conversation, and set the tone for the year ahead. Open to all CES-registered attendees, guests must register prior to the event and show CES badging for entry.